Is Finance a Profession?

During a recent speaking engagement at Wake Forest University's School of Business, I discovered a goldmine of academic thought and analyses regarding the distinction between a business and a profession. 

For example, "Is Business a Profession?" is the name of an undergraduate course taught by Professor Matthew Phillips. It's also the subject of a new book – Honorable Business – by Professor Jim Otteson. And it's the focus of a white paper by Professor Sean Hannah titled "Towards a Noble Profession of Business" (which is one of the most cogent explorations of the subject I've ever read). 

All of this helped bring into focus a question I've been thinking about for years: Is Finance a Profession?

What Distinguishes a Profession?
Upon further reflection, I've concluded that some segments of finance are professions. Some are evolving into professions. Some aspire to be professions. And some never will, nor should they be. 

To understand my reasoning, it's important to start with the characteristics of a profession as identified by the academics referenced above: 

These are all features society associates with professions like law, medicine, accounting, architecture, and engineering. 

The Professionals of Finance
By these benchmarks, the field in financial services that seems closest to being a profession is asset management. The rules and regulations governing this business were established by the Investment Advisors Act of 1940 and years of legal precedent. Those rules and regulations impose a fiduciary duty on anyone who provides investment advice for a fee. Many of the analysts and portfolio managers employed by asset management businesses are Chartered Financial Analysts (CFAs), required by the CFA Institute as charter holders to pass a rigorous three-part series of examinations and to live and work by a professional code of ethics. 

Close behind (and closer than most people fully appreciate) is wealth management. 

The dominant business model for financial advisors has evolved over the past several decades from commission-based brokerage to fee-based advisory, where financial advisors are held to a fiduciary standard on much of the work they do for clients. 

Today's financial advisors generally are far more highly trained than the much-maligned "stock broker" of the 1960's and many hold credentials like the CFA, or Certified Financial Planner (CFP), whose code of ethics requires members to act as fiduciaries, or a host of others including Certified Investment Management Analyst (CIMA), Certified Private Wealth Advisors (CPWA), Chartered Financial Consultant (ChFC). 

Many financial advisors won't work with a client without some form of financial plan or discovery process, which allows them to determine which products or services best fit those clients' needs (which one would expect a fiduciary). 

Not entirely. Not yet.
So why, then, isn't it possible to make a blanket declaration that finance is a profession?

Because not all businesses in finance operate under a fiduciary standard, have codes of conduct, certify their employees, or even have a professional obligation to their clients. 

Writing about Goldman Sachs in his contribution to my book, A Force for Good, longtime industry observer Charley Ellis points out, "Most of the organizations Goldman Sachs work with are not clients. Some are customers – even important customers – but not clients. And still others are not customers, but counterparties." A financial services firm's duties to clients vs. customers vs. counterparties are subtly but importantly different. And many consumers of financial services are not aware of those differences. 

Generally speaking (though not always), professions refer to the people and organizations they serve personally as clients. People who have checking accounts, credit cards and lines of credit at a bank are generally referred to as customers. Investors who deal with stock and bond traders are most properly called counterparties, not customers or clients. Financial firms are obliged to ensure products and services are suitable for their customers. They are obliged to deal fairly with counterparties. Both are lower standards of care than the fiduciary standard that applies to clients of professionals. 

A Matter of Trust
There is another reason it's not possible make an unqualified statement about finance as a profession. 

As Professor Hannah warns, "A business... cannot simply declare itself to be a profession. Professions are granted status only when they earn it from the constituents they serve. It is clients and broader society... who will determine... a profession". 

A little more than ten years after the financial crisis of 2008-2009, finance remains the least trusted business sector globally, according to the 2019 Edelman Trust Barometer. And a recent survey  by RealClear Opinion Research shows "45% of Americans say Wall Street and investment firms make it harder for them to achieve the American Dream." By Professor Hannah's standard, there's still a lot we need to do before broader society views us not through the lens of caveat emptor, "let the buyer beware", but through the lens of credat emptor, "let the taker believe in us."

A Breath of Fresh Air

There's something encouraging and refreshing about the sight of cherry blossoms blooming anew in our nation's capital after a long winter. 

I feel the same about the news that two financial services regulators are planning to cooperate in an effort to help simplify things for individual investors and their advisors. 

As Think Advisor recently reported, the Financial Industry Regulatory Authority (FINRA) is planning to revamp or eliminate its existing suitability rule once the U.S. Securities and Exchange Commission's pending Regulation Best Interest rule (Reg BI) is finalized. 

While speaking at the Securities Industry and Financial Markets Association's annual compliance conference, Robert Colby, FINRA's chief legal officer, said: "There's a lot of overlap between the existing suitability rule and the direction that Reg BI is going."

After Reg BI is finalized, Colby said FINRA will "look to see first, is there anything different between our [suitability] rule and the way it [Reg BI] comes out? We'll fix that because we'll be enforcing Reg BI and we don't want to be inconsistent in any way." If FINRA decides to keep its suitability rule, "we want to make sure they are completely aligned," Colby added. 

Now, if only the US Department of Labor could take a similar approach to regulations governing the management of Individual Retirement Accounts, our industry could get closer to something investors and advisors would greatly appreciate – more consistent and clearer rules around the many different types of accounts available to them. 

Ockham's Razor and the Illusion of Complexity

A 14th century Franciscan friar, William of Ockham, is credited with having formalized the principle that "simpler solutions are likely to be more correct than complex ones." Also known as the law of parsimony, this "keep it simple" concept is often referred to today as "Ockham's razor" – a tool to be used in cutting away extraneous material when getting from point A to point B. 

A great read illustrating how this concept applies to investing can be found in John Watkins' article The Illusion of Complexity, published recently by the Hilliard Lyons Trust Company. 

Acknowledging the growing complexity of the world in which we live and of financial markets, Watkins writes, "A typical response is to fight complexity with complexity. Many investors believe they need investment solutions that are complex... and hyperactive."

"Simple is often confused with 'easy' and complex is confused with 'sophisticated'," writes Watkins. 

What Would Wile E. Coyote Do?
Most of us can recall the amusingly unfortunate outcomes of elaborate plans made by various Saturday morning cartoon antagonists. But even without that context it seems a little ironic that the investment industry's response to intense market disruption or protracted uncertainty often involves additional layers of complexity. 

A case in point: Bloomberg's announcement during last year's stock market correction that "UBS Global Wealth Management is embracing a playbook beloved by hedge funds – a slew of options trades" purporting to be "the skeleton's key to unlock ever more complex and fitful markets." 

Contrast this with Watkins' overarching investment philosophy: "We believe that simplicity, rather than complexity is the best way to achieve long term investment objectives." 

The Strength of Simplicity
On one level, Ockham's razor is trivial. Of course the solution with the fewest moving parts will have the highest utility value. But on another level, it is deceptively profound. That's because the characteristics of simplicity and complexity are integrally related to resilience and fragility. 

As Nicolas Taleb explored in his book, Anti-Fragile, complex structures and complex systems, whether natural or man-made, are inherently fragile. When subjected to shocks or stress, they tend to break more easily, the breaks tend to be more damaging, and the damage tends to be more permanent. By contrast simple structures and simple systems have a much greater capacity to withstand turbulence multiple standard deviations away from the norm. Think, for example, of the difference between how trees in a forest and downtown office buildings are affected by earthquakes. 

The financial crisis gave us a test case of just how fully this link between complexity and fragility applies to our modern day financial system. Most of the devastation during and after 2008-2009 was caused by complex financial products – like collateralized mortgage and debt obligations – and the most serious breakage occurred at complex organizations like Lehman Brothers and AIG. 

The Devil in the Details
Complexity is also inversely related to transparency, Watkins points out. Complex investment solutions are harder for investors to understand. It is harder to predict how they will respond under extreme conditions. And it is harder to know what to do when they deviate from expectations. 

Warren Buffet's longtime partner at Berkshire Hathaway, Charlie Munger, has been quoted as saying, "Simplicity has a way of improving performance through enabling us to better understand what we are doing."

For Watkins, the benefits of simplicity are equally fundamental: "Simplicity is the cornerstone of intelligent investing."

While on the topic of transparency, I will disclose here that John is one of many seasoned investment professionals at Hilliard Lyons who will be joining Baird next month. And I couldn't be happier about that. 

A High Stakes Tradeoff for Investors: Protection vs. Privacy

Curt Bradbury is an unlikely agitator. The chief operating officer of Little Rock, Arkansas-based Stephens Inc., a regional brokerage firm, is a taciturn, card-carrying conservative. I've never seen him wear anything other than a dark suit and tie. Generally, he sits through board meetings with arms folded and a frown on his face.

But for the past several years, he has moonlighted as an activist for the privacy rights of individual investors.

In 2015, it was Bradbury who almost single-handedly forced the Financial Industry Regulatory Authority (FINRA) to withdraw its controversial proposal to create an automated risk-monitoring program (known as CARDS) that would have collected real-time data on the trading activity and brokerage accounts of every individual investor in America. 

Now Bradbury has his sights set on a new but similar initiative – a rule approved by the US Securities and Exchange Commission (SEC) that will create an equally massive database called the Consolidated Audit Trail (CAT). 

"We're going to have to address this politically", Bradbury told me, noting that Congress has recently shown heightened bipartisan concern about technology and rights to privacy. 

CAT would require self regulatory agencies to create, implement and maintain a consolidated audit trail that would capture customer and order information for most securities, across all markets, from order inception through routing, cancellation, modification and execution. The information would be kept in a single, centralized database and would be available to regulators, including the SEC, for regulatory purposes, including economic analyses, market structure analyses, market surveillance, investigations and examinations. 

"It's alternately been dubbed both the SEC's "Hubble Telescope" for stock market activity and a "one-stop shop for cyber criminals". 

A Well-Intentioned Proposal

Like CARDS, the underlying policy rationale behind CAT is to enable regulators to use data analytics to better protect participants in the financial markets. This idea appeals to many, given the continued drumbeat of regulatory enforcement actions and fines against financial services firms and the generally low opinion consumers have about the integrity of the financial industry.

But critics of CAT are concerned it has the potential to expose confidential information to tech-savvy criminals who have repeatedly shown the ability to hack government and financial services databases.

It's not a question of whether, but when, the SEC's database will be compromised," Bradbury said.

Ironically, the SEC itself just brought charges against traders who hacked its own EDGAR database and made money using insider information. And the list of financial services firms that have exposed personal financial information is growing, with the largest and most visible recent example being Equifax – which impacted almost 150 million individuals. 

Up to this point, the financial services industry has been cooperating with the SEC behind the scenes to try and modify CAT in a way that meets the agency's desire for real-time information without disclosing so-called "personally identifiable information."

But privately, CEOs of wealth management firms are wondering what their clients would say if they knew that their wealth managers were required to send information about their accounts to a target-rich central data repository. 

The unintended consequence, as one financial institution commented about the CARDS database, could be a chilling effect on "investor trust and confidence in the securities markets of the United States and the broker-dealer community. The mere perception that... retail client information [might be] more vulnerable to fraudsters could impact how retail investors view the brokerage community and how they choose to invest their funds."

Room for Refinement

Curt Bradbury and others are asking important questions about what Black Swan outcomes could arise from aggregating in one place, under the stewardship of quasi-governmental regulators and the SEC, customer information that most investors consider to be private – and want to keep as private as they possibly can.

Shortly before this blog was posted, the SEC fired the unregulated third-party firm building and administering CAT, Thesys Technologies, and transferred that responsibility to the Financial Industry Regulatory Authority (FINRA). Industry observers see the change as a positive, but one that stops short of addressing investor privacy issues.

"America's retail investors never wanted to send their personally identifiable information to an unregulated third-party like Thesys," said Chris Iacovella, CEO of the American Securities Association. "The SEC should take this as an opportunity to implement a CAT capable of needed market surveillance without collecting a jeopardizing the data security of almost every American investor."

What Could Stop the Next Madoff?

December 11 will mark 10 years since the FBI arrested the now infamous Bernie Madoff, who perpetrated one of the greatest financial frauds in U.S. history through an extraordinarily brazen Ponzi scheme that bilked his investors out of tens of billions of dollars.

What can prevent another Madoff from happening? Unfortunately, probably not the kind of fiduciary regulation the U.S. Department of Labor and the U.S. Securities and Exchange Commission have proposed over the past decade. As an Investment Advisor registered with the SEC – Madoff was already a fiduciary. 

I recently authored a piece for On Wall Street sharing thoughts on what can prevent advisors with bad intentions from taking advantage of their clients' trust – and the good news is it's a rule that's already in place. I encourage you to check out the article

Our Industry Should Be Invested in Diversity

Of the various challenges and risks facing the financial services industry, there is one I’m reminded of every time I look in the mirror.

The faces of our clients look different today than they did just twenty years ago. Even as wealth in our society is increasingly created and controlled by women and people with diverse ethnic or cultural backgrounds, our industry remains predominantly white and male – particularly its leaders.

If our talent doesn’t resemble or reflect the people we want as clients, is it reasonable to expect that they’ll believe we can understand the experiences, perspectives and backgrounds that shape their philosophical views and financial needs? Is it realistic for us to believe that a concentration of demographically similar people – many with similar backgrounds, experiences and educations – will be able to see situations from different perspectives and provide the best possible solutions?

I recently had the opportunity to share my thoughts on the importance of diversity and inclusion to the financial services industry with InvestmentNews. The article also explains why I chose to partner with a firm that shares my passion on this topic. I encourage you to check it out.

The Tip of the Iceberg: Financial Ethics vs. Ethos

While my most recent blog post highlighted the progress made by the financial services industry and the nation in the decade since the financial crisis, there is no denying that we still see examples of bad behavior in the financial services industry. Why might this be?

An iceberg graphic used by Dr. William Brendel at the Center for Ethical Organizations may help us understand. Brendel posits that, for any organization, “Ethics” are merely the visible part of the iceberg and reflect conscious behaviors. “Ethos,” an organization’s subconscious culture and values, are what lie beneath the water line and are much more important determinants of how an organization will behave over time.

Despite the actions taken by our government, monetary policymakers or financial regulatory bodies, the continued existence of bad behavior in our industry seems to indicate that some companies still have work to do on the ethos that drives what they do.

“Who’da thunk it?”

The Financial Crisis as a Stewardship Success Story

Never in my career has the ground under my feet felt as shaky as it did on September 16, 2008 when I got a call telling me the Reserve Primary Fund – a money market fund – had “broken the buck” and, more significantly, indefinitely suspended the redemption of its shares. That meant investors in the fund, including tens of thousands of clients at the wealth management firm I was then running, could not withdraw their money, could not get cash to pay their taxes, and could not pay their kids’ college tuition or their living expenses.

It was the mutual fund equivalent of a failing bank slamming its teller windows closed and locking its doors.

What triggered this was Reserve’s $785 million investment in Lehman Brothers commercial paper when Lehman declared bankruptcy. Overnight, the value of that investment fell to $0, meaning the fund could no longer return $1 to investors for every $1 they had invested.

As rumors of the Fund’s troubles hit the markets, shareholders staged the mutual fund equivalent of a run on the bank, asking for their money back en mass. Global confidence in the stability of the short-term money markets was shattered and our financial system came close to complete collapse.

The failure of a relatively small ($60 billion) fund was the bullet, unseen, that almost killed our economy.

That was 10 years ago. We survived. Thanks to a collective, coordinated and cooperative effort on the part of three US Presidents, Congress, the Federal Reserve, US Treasury Department, regulators and market participants – which I believe is one of the most successful stewardship undertakings of my lifetime.

We’re all familiar with the extraordinary measures required: Hundreds of billions of dollars of emergency capital infusions and guarantees. Zero percent interest rates. Trillions of dollars of mortgage purchases by our central bank. The heroic decisiveness of former US Treasury Secretary Hank Paulson and former Federal Reserve Bank Chairman Ben Bernanke, both of whom, I believe, deserve Congressional Medals of Honor.

The bottom line is: it worked. By almost any measure, our government has earned a holistically positive rate of return on its investments over the past decade.

Today, the US financial system is the envy of the world. It is safer, sounder and more secure than it was going into the crisis. Core equity capital is double what it was.

Liquidity in the banking system (cash + deposits/total assets) is up 4x since the crisis. Most derivative transactions are now processed through central clearinghouses. And after the most comprehensive rewriting of financial regulations in our history, we now have a regulatory infrastructure that, while not perfect, reflects the learning of the 2008-2009 crisis, rather than the Great Depression of the 1920’s and 30s.

There are areas of concern. The growth of so-called “shadow banking”, for one. Where less-regulated asset owners, such as hedge funds, are making riskier loans that are no longer attractive to more heavily regulated banks. Or the enormous growth of ETFs including, in particular, ETFs reflecting portfolios of less illiquid assets. Or the decline in the number public companies (down almost 50% since 1996), the decline in capital raised through public markets, and the increased reliance on private debt and equity investors.

But (though you wouldn’t know it from the commentary in the media these day) relative to where this country stood 10 years after the crash of 1920, we are in far better shape. And we’re not close to being done.

Stimulated by the recent tax cut, corporate capital expenditures are starting to accelerate. Corporate cash is being repatriated and redeployed in the US. GDP growth continues to clip along at over 4%. Unemployment remains at historic lows.

In my 2012 book, Stewardship: Lessons Learned from the Lost Culture of Wall Street, I compared the stewardship failures that led to the financial crisis with other societal problems looming on the horizon: like climate change and income inequality, which can be addressed, but only if we rise to the occasion and behave like responsible stewards.

I also spoke on this topic during a recent appearance on Bloomberg Surveillance, which you can view below:

Remarkably, it turns out our response to the last financial crisis offers a roadmap for how we can collectively tackle other major threats to our well-being.

As one of my mentors, George Latimer, the former Mayor of St. Paul, used to quote his mother, “Who’da thunk it?” Our response to the financial crisis is a Stewardship success story.

We’ve accomplished a lot since 2008-2009. Let’s give ourselves credit, at least, for that. And let’s wisely apply the lessons we’ve learned to challenges ahead.

The Unintended Consequences of Post-Financial-Crisis Fed Policy

It’s been nearly ten years since the global financial crisis began, and I’m reading more reflections on this event and the way we responded to it. With the benefit of hindsight, it becomes easier to see where even the best intentions may have not yielded optimal results.

This interview by Bloomberg columnist Joe Nocera (All the Devils Are Here) with Karen Shaw Petrou, perhaps the leading expert on U.S. financial services regulation, makes the provocative point that U.S. monetary policy post the financial crisis may well have exacerbated income inequality. How? By imposing capital requirements that make it less attractive for banks to lend to middle class customers, or to make relatively riskier loans to small businesses. Although unintended, Petrou says, financial regulation “has concentrated more and more money in fewer and fewer hands.”

In a Distinguished Speakers Lecture earlier this year to the Federal Reserve Bank of New York, Petrou made a number of other related points:

* “Both wealth and income equality have gotten dramatically worse since 2010.”

* This is because financial assets (disproportionately owned by the top1%) have appreciated more than, say, housing and other assets owned by middle-class Americans.

* The savings accounts of middle-Americans “have been particularly hard hit by ultra-low rates.”

* Financial stability and economic equality are intertwined.

A Feel-Good Story About Responsible Finance

If you, like me, are weary of reading headlines about continued bad behavior in financial services firms, there’s at least one thing you can do to make yourself feel better about the future of finance:

Go to the website of a not-for-profit organization called Scholars of Finance (“SOF”): www.scholarsoffinance.org. SOF was recently founded by students at the Minneapolis-based Opus College of Business at the University of St. Thomas and the University of Minnesota’s Carlson School of Management to “inspire integrity and stewardship among the financial leaders of tomorrow”.

SOF’s vision is “a future where all financial leaders are stewarding the world’s capital for the purpose of serving the greater good”.

Their mission is to “provide educational and mentorship opportunities that inspire… integrity and an ethos of capital stewardship among students aspiring to be leaders in finance”.

To date, the group’s Minneapolis Chapter has sponsored four annual symposiums attended by almost 1,000 students and finance executives. Speakers have included former US Bank CEO Richard Davis, Target CFO Cathy Smith, Piper Jaffray Chairman Andrew Duff and famed equity analyst Ralph Acampora.

They formally became a non-profit less than a year ago, and since then they’ve raised more than $100,000 in funding. Co-founders Ross Overline and Ryan Quinlivan are contributing $10,000 a year each, on a monthly basis from their salaries, even though they are just a few years into their careers.

With an all-volunteer team of five directors and 20+ members of its Minneapolis Chapter, SOF is mapping out a strategy to open chapters in Chicago, San Francisco, and New York City. They’re even hiring their first full-time CEO.

Sound almost too good to be true?

Overline and Qunlivan don’t feel that way. They radiate an infectious enthusiasm and optimism about their group’s ability to effect change in finance.

“We really believe Scholars of Finance has the potential to impact the way trillions of dollars are spent and invested on a day-to-day basis,” Overline told me. “We’ve already seen students flourish and grow in their careers in ways that they directly attribute to their experience with SOF.”

“Students tell us there is nothing else like this on campus, nothing that focuses as much on values as SOF does,” says Quinlivan. “SOF gives students the chance to actively learn about the importance of strong values in financial services directly from top executives, face to face, which can be inspirational. At first we started with just the yearly Symposium, but the finance and educational community kept encouraging us that the world needed what SOF is building.”

Raj Singh, Curtis L. Carlson Chair of the Finance Department at the Carlson School, describes himself as a “cheerleader from the sidelines” and says “it’s remarkable what they’ve been able to accomplish – much more, frankly, than I thought they would.”

“Ethics are, or should be, a very big part of the profession of finance,” Singh says. “But it frequently becomes too mercenary and loses its sense of purpose. This group is a very big part of the conversation on campus of why and how to keep that from happening.”

“Scholars of Finance is quite impressive, says St. Thomas’ Finance Chair Kathy Combs. “It brings industry people into academia and connects students up with executives doing the kinds of jobs they will be doing one day. It also makes them go outside their comfort zone – to raise money and ask big names for help.”

Full disclosure: I have contributed to SOF and serve on its advisory committee. I can’t imagine a better way to invest in the future of finance.